Greetings Emerging Conscious Millionaires,
I first discovered Guy’s writings when I read “Selling the Dream” and then later when I read, and wrote all over, “The Art of the Start”. Although I had started several companies by the time I read it, I found his approach to add much needed depth and dimension to literature in this genre.
At the recent New Media Expo, NMX, In Las Vegas, 2013, Guy was interviewed on stage for an hour in a no holds bar tell it like it is exchange. Guy was himself, raw and authentic. As I was thinking of going from my iphone to an Android it was like I got additional confirmation that I was onto something with the man who was the marketing face of Apple early on said he had done the same.
Two weeks later I downloaded A.P.E. and read it in kindle version in a period of 5 hours. As I am in the midst of bringing out a self-published book under my own press – and have learned a great deal about self-publishing from my mentor, Judith Briles (herself an author of 28 books) http://www.authoru.org over those period of years, I was extremely interested in what Guy had to say on this topic.
In particular, I was interested in the “entrepreneur” section of the book (which might be more appropriately named “marketing” – but then, there would be no APE 🙂
However as you may only now be considering writing and self-publishing a book I will comment that the first two sections, “author” and “publisher” were exceptionally valuable material. Even though I had read other books on this topic, attended numerous national conferences, and read many articles on self-publishing, the material which Guy and Shawn authored added much fresh and insightful material.
If you are new to this area, then reading this is a must. It is like a bible of the essential information, together with numerous links to sites and other information, for how to write, publish, and market your own book.
Straightforwardly, I’ve probably spent $20,000 on conferences and mentoring to obtain the information that is contained in this book. Whether you are new to writing and publishing or have published many books, this book will give you new insights on how to do so and become a successful author.
The marketing section contained the most new ideas for me. And, as I’m only five months from pub date for my own book, it was of particular interest to me. One idea (initially give it away for free on kindle) was worth the price of the book many times over (while I fully understand the market price for books, this book is significantly under priced given the treasure trove of information contained in this 300 page book).
The marketing ideas were fresh and focused on how to move your book into the market by using a combination of online as well as offline methods.
I highly recommend this book for anyone who is thinking about or in the process of self-publishing a book.
To YOUR Entrepreneur Success,
.
J V Crum, III, M.B.A., J.D., M.S. Psy
Author, “Conscious Millionaire: The Formula for Creating Wealth.”
Keynote Speaker, Event Presenter, Radio and TV Guest Personality.
Small Business Coaching, Entrepreneurship Training, Leadership Development
Founder/CEO: Conscious Millionaire Institute, LLC / Conscious World Foundation, Inc.
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Keywords: conscious business, conscious entrepreneurship, guy kawasaki, shawn welch, conscious leadership, small business coaching, small business coach, complimentary coaching session, entrepreneurship training, j v crum III