NLP BUSINESS COACH
Today’s NLP KEY 13 is about using NLP Reframing to create happier customers who want to buy your products and services. This is an exciting blog that builds on the past two blogs on NLP Reframing.
Like all of my NLP KEYS, your honesty and integrity will come through how you present yourself because your intention shows up, one way or another, in all that you do. I always advise clients to use NLP with integrity. Use it to lead customers to making decisions that are in their best interest.
This Training is specifically for entrepreneurial minded business owners and sales professionals. If you are reading this blog and are not a subscriber, just go to www.ConsicousMillionaire.com and sign up now!
NLP BUSINESS COACHING
As your NLP Business Coach, I’ve already taught you that reframing is changing the belief frames that form the context for action. Just see KEY 11 and 12 if you want to review.
Now in KEY 13, Reframing and Sales, I’m going to take you a step farther on understanding what a “frame” is all about. And, this takes you into a level of NLP that few people explore. They stop at thinking about frames as belief systems.
They are. That’s true. However, when you invite someone into your frames, what you are really doing is inviting them into your world – your universe. Now, stay with me on this.
ENTREPRENEUR TRAINING
I’m going to give you a training right now. To do this, I am going to use the example of changing the frame of “cost” to “investment.”
As an NLP Business Coach I’ve taught this to many people. And, I’m certain you have heard of changing a cost into an investment as a frame change. However, let’s take this a step farther.
Most people think of frame change as just one item on a check list of things to do in order to get someone to buy from you. That, my friend, is where they make a mistake. It is NOT a check list item. It is an entire universe. It frames everything that you should be doing when you are with the customer.
It determines how you speak, what you say, the references you choose. You want to build a big picture so that they clearly hear the benefits of making this investment and see how their life or business will be different.
You want to build out the frame so that they walk right into the frame and join you in this universe of having this opportunity to make an investment that they feel will bring them what they have been seeking (even if they hadn’t been aware, conscious, yet they desired it.)
NLP BUSINESS COACH
Now, think for a moment what this means.
Everything you do, what you say, how you gesture, every action is built on the frame you are literally creating all around them. You are building a frame every second and that frame moves them from thinking cost and expense to thinking investment and benefit!
NLP BUSINESS COACHING
NLP business coaching: Take the product or service your company sells. Create two columns. Label the first column “Cost/Expense” and the second column “Investment/Benefit.” Then list out at least 10 ways you would describe your product to a potential customer (the exact visual, auditory, kinesthetic words – see KEY 1 if you need to review) if (1) you were using the frame that it is a cost and expense for them, and (2) you were using the frame that is an investment and benefit to them. Hear, see, and feel the difference by just reading the two columns.
Now, when you meet with a potential customer, think “I’m building a universe that I’m inviting them into by reframing this experience from cost and expense to investment and benfit.”
NLP Reframing is about building a universe!
Your NLP Business Coach,
.
J V Crum, III, M.B.A., J.D., M.S. Psy
Author, “Millionaire Inner Zone: How to Create Fast Profits Now!”
Author, “Conscious Millionaire: The Formula for Creating Wealth.”
Founder/CEO: Conscious Millionaire Institute, LLC / Conscious World Foundation, Inc.
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Keywords: small business coaching, small business coach, nlp business coaching, nlp business coach, double your business, NLP Reframe, NLP Refrmaing, entrepreneurship training, j v crum
Conscious Millionaire and Conscious World are Registered Trademarks owned and licensed by James V. Crum, III. This blog is copyrighted 2011 by James V. Crum, III and Conscious Millionaire Institute, LLC, All World Rights Reserved in All Media. This blog may be republished provided it is republished in it’s entirety including all links.