Welcome,
In the past several weeks I’ve coached over 40 different business owners. When I sat down last week and asked myself what are entrepreneurs experiencing across our country, the answer was clear.
Right now, and this may include you, entrepreneurs need more customers and more sales. Every business lives and dies on whether it has enough customers and sales. Period.
It doesn’t matter where you live or what industry you are in, most small businesses not only want to grow their sales, they truly need to be put more money in the bank.
Even so, many business owners skip the first and most important secret to acquiring more customers. And, doing so can not only harm your sales, it will hold you back from helping more people.
The first secret is to understand your customer. And, while this sounds obvious, I’ve discovered that most entrepreneurs never create a clear picture of their customers – their pressing problems (the ones they are currently seeking solutions for), their deepest desires and greatest dreams they would willing pay someone to help them achieve, as well as what matters most to them.
And, if you have never built a clear model of your ideal customer, one you could use to connect deeply with your prospects and make more sales, is you may not know the best way to do this.
That’s why I wanted to provide this email training to you. Knowledge – the “how to” – empowers you to move forward.
I will go into the details of how to do this more fully as well as all the secrets for making sales in the Achieve Your Best 100 Days in Business. In fact, I’ll be helping everyone in the program map out a simple, yet effective, sales process; then, help you achieve the mindset and execution to acquire more customers and bring in more revenues.
Now I am going to reveal how to put the first secret into action. The best way to get to know your customers, to develop a deep understanding of them, is to survey both your prospects and customers.
However, not all survey approaches are equal. And, I want you to know the # 1 way to do this as well as what you must look for when you survey them.
First, the best way to survey prospects and customers is in person. While you can do paper (internet based surveys) and obtain valuable information, what is missing?
This brings us to the second part, what to look for. It isn’t enough to know your ideal customer’s pressing needs and deepest desires, you must also know what they feel about those. This is what is mean by a “hot button.”
And, the ONLY way to know this is to interview (survey) your customers in person. Now, you can pick up the tonality and speed of speech on the phone. Those can be strong emotional indicators. So, if you can’t conduct your interviews in person, this IS the second best way to find out what matters to your customers.
Yet, in person you have one more sensory cue – you can see them. You can watch the expressions on their face as well as the way they hold and move their body. This provides you with an even better insight into a person’s emotions.
Achiveve Your Best 100 Days in Business
So, I’ve mentioned “hot button” and now I want to connect the information you obtain with the emotions the person you are surveying displays.
Here is that critical connection.
Whether a new prospect or an existing customer, they will ONLY buy when a problem or aspiration is emotionally important to them! That is, when it is a “hot button issue” for them.
And, how do you discover that? By surveying them and observing their emotional states, more specifically (read this twice) when their emotional state is strong as they speak about their problems and aspirations/goals.
Then noting is it a negative emotional state (such as anger or frustration) which is a move away state OR is it a positive emotional state (such as joy, excitement, happiness) which is a move toward state.
When your customer has a strong emotion about the problem or aspiration they are revealing to you, then you just discovered a hot button issue.
And, my friend – HOT BUTTON ISSUES ARE WHY PEOPLE BUY!
COACHING EXERCISE: Meet face to face with at least 7 prospects and customers. Ask them about their pressing problems, the ones to which they are currently seeking solutions.
Also inquire about their biggest dreams they are eager to achieve. Notice their emotions. Then take your information back to your office (or home office) and notice the trends. YOU, my friend, just started building a picture of your customer – and what they need from YOU!
Now, in the Achieve Your Best 100 Days in Business program which begins on Wednesday, September 19, I will be training you on each and every secret of making fast sales and rapidly increasing your revenues and profits.
I will also be covering how to develop or choose the specific products your customers will eagerly buy!!
YOU must understand these if you are going to grow and prosper as a business owner.
Please accept my personal invitation to join a total of 22 conscious entrepreneurs who want to do good and create high profits as you each Achieve Your Best 100 Days in Business – EVER!!
DON’T GET LEFT OUT – SIGN UP NOW!
It only takes $197 to get started!
To YOUR Entrepreneur Success,
.
J V Crum, III, M.B.A., J.D., M.S. Psy
Author, “Conscious Millionaire: The Formula for Creating Wealth.”
Keynote Speaker, Event Presenter, Radio and TV Guest Personality.
Small Business Coaching, Entrepreneurship Training, Leadership Development
Founder/CEO: Conscious Millionaire Institute, LLC / Conscious World Foundation, Inc.
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Keywords: conscious business, conscious entrepreneurship, small business coaching, small business coach, leadership development, nlp coaching, small business advice, complimentary coaching session, entrepreneurship training, j v crum III