Welcome Conscious Entrepreneurs,
The most powerful companies, the ones that both have enduring strength and sustainable profits and financial growth, have this in common. They have a bigger reason for being in business than making money.
There are various ways to think about this. They include: achieving a greater good, having a higher purpose, or making a transformational difference for your customer. While these are all slightly different ways to think about the bigger purpose for your business, what they all convey is an uncompromising approach to business that puts your customer first.
In short, they all express a business philosophy and commitment that is “customer-centric”.
There is an important, and significant, distinction between asking “How do I get my customers to buy more?” and “How can I add such massive value to my customers that they will be eager to and want to buy more?”
In the first question, the real focus is only on the money you can get from your customers.
In the second question, there is a focus on how you can add more value to your customer (which is what it means to be customer-centric) and as a result, make more sales. In this customer-centric approach, the real driver of profits is the value you add to your customers.
This IS the greater good, higher purpose, transformational difference that gives a sustainable and more meaningful purpose your business.
And, the paradox is that the businesses that grow the biggest, have the biggest profits, and endure over time, through many business cycles, are the ones that continually reinvent themselves around one singular focus – one of adding massive value to their customers.
Coaching: Today think of one way you can add additional value to your customers. Next develop three alternatives for how you might do this, each of which will also add profits to your business. Then investigate which of these your customer may want – by asking them.
To YOUR Entrepreneur Success,
.
J V Crum, III, M.B.A., J.D., M.S. Psy
Author, “Conscious Millionaire: The Formula for Creating Wealth.”
Keynote Speaker, Event Presenter, Radio and TV Guest Personality.
Small Business Coaching, Entrepreneurship Training, Leadership Development
Founder/CEO: Conscious Millionaire Institute, LLC / Conscious World Foundation, Inc.
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Keywords: conscious business, conscious entrepreneurship, conscious leadership, small business coaching, small business coach, leadership development, small business advice, complimentary coaching session, entrepreneurship training, j v crum III